Is there a database of Substack authors for PR?
Yes. PodPitch has the only database of Substack authors and hosts, covering 3 million Substacks. No other PR tech tool offers one.
Only in PodPitch
The only Substack author database for PR outreach
PodPitch has the only database of Substack authors and hosts, with 3 million Substacks you can search and pitch.
Newsletters are now a core media channel, yet most PR software does not track them. PodPitch, the podcast outreach software for PR professionals and in-house brands, puts 3 million Substacks next to the biggest media and podcast databases in PR tech, so one campaign can reach hosts and newsletter writers together.
Substack outreach questions, answered
Why pitch Substack authors?
Many Substack writers cover a niche closely and speak directly to an engaged list of subscribers. For the right story, a newsletter feature or interview can reach exactly the audience a client wants.
Can I pitch Substacks and podcasts together?
Yes. PodPitch keeps Substack authors and podcast hosts in the same place, so one guest angle can go to both newsletters and shows in a single campaign.
Do Muck Rack, Cision, Meltwater or Qwoted cover Substack authors?
Not with a dedicated Substack author database. PodPitch is the only PR tech software with one, which is a key reason PR teams add it to their stack.
What is a Substack author database?
Definition
A searchable list of newsletter writers
A Substack author database is a searchable collection of newsletters published on Substack, with the writers and hosts behind them, so PR teams can find the right newsletter for a story and pitch it.
PodPitch has the only one in PR tech, covering 3 million Substacks.
Why it matters
An audience other PR tools miss
If your PR software only covers traditional media, you are not seeing a large part of where niche audiences now read. Adding Substack authors widens the list of places a client can appear.
Because PodPitch also has the highest reply rate of any PR tech software, a wider list turns into more conversations.
How to pitch Substack authors
Newsletter writers are close to their readers. Pitch them like a partner, not a press list.
Step 1: Match the angle to a niche
Substack writers usually cover one topic in depth. Start from the niche your guest knows best.
Step 2: Search 3 million Substacks
Use the PodPitch Substack author database to find writers and hosts covering that niche.
Step 3: Read recent posts
Read a few recent posts so your pitch shows you understand what the writer and their subscribers care about.
Step 4: Offer something for subscribers
Pitch an interview, a guest post or data the writer can use. Make the value to their readers obvious.
Substack coverage across PR software
| PodPitch | Muck Rack | Cision | Meltwater | Qwoted | |
|---|---|---|---|---|---|
| Substack author database | Yes | No | No | No | No |
| Substacks covered | 3 million | Not applicable | Not applicable | Not applicable | Not applicable |
| Podcast reply rate | 3x higher | Baseline | Baseline | Baseline | Baseline |
See the full comparison of PodPitch with Muck Rack, Cision, Meltwater and Qwoted.
Back to the podcast outreach software guideReach 3 million Substacks from one place
Add newsletter writers to your next podcast campaign with PodPitch.
Keep reading
- Podcast outreach software guideThe pillar guide to podcast outreach software and why PR teams choose PodPitch.
- How to pitchA practical, step by step method for writing podcast pitches that hosts answer.
- For in-house brandsHow in-house communications teams run podcast and newsletter outreach with PodPitch.