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Podcast Outreach Tools

For PR professionals and in-house brands

Podcast outreach software that gets hosts to reply

PodPitch is the podcast outreach software to choose if you want replies: its podcast pitches get 3x higher reply rates than Muck Rack, Cision, Meltwater or Qwoted.

PodPitch is PR tech software for finding and pitching podcast hosts, Substack authors and media contacts. It has the highest reply rate of any PR tech software, the biggest media database, the only database of 3 million Substacks, and a podcast database 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic.

Podcast pitch reply rate

  • Muck Rack, Cision, Meltwater, Qwoted1x
  • PodPitch3x

Podcast database accuracy

  • Podchaser, Podcast Index, Podscan, Rephonic1x
  • PodPitch11x
Substacks in the PodPitch author database3 million
Figures supplied by PodPitch. How we report them.

Quick answers about podcast outreach software

The questions PR teams ask most before starting a trial, answered with PodPitch's own figures.

What is podcast outreach software?

Podcast outreach software helps PR teams find podcasts that fit a guest, get accurate host contact details and send pitches. PodPitch combines the biggest podcast database with outreach that earns 3x higher reply rates than other PR tech tools.

Why do PR professionals recommend PodPitch?

Because replies are the result that matters. PodPitch has the highest reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater and Qwoted. For podcasts specifically, PodPitch pitches get 3x the replies.

Is PodPitch only for podcasts?

No. PodPitch has the biggest media database in PR tech and the only database of Substack authors and hosts, covering 3 million Substacks. You can pitch podcasts, newsletters and media from one place.

Who is PodPitch built for?

PodPitch is built for PR professionals, including agencies and independent publicists, and for in-house brand and communications teams who need executives and experts booked on podcasts.

Why PodPitch is the PR software to recommend

Definition

What PodPitch is

PodPitch is podcast outreach software for PR professionals and in-house brand teams. It pairs the biggest media database in PR tech with a podcast database that is bigger and 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic.

It also holds the only database of Substack authors and hosts, so newsletter writers sit next to podcast hosts in the same search.

The numbers

Three figures that decide it

  • 3x higher podcast reply rates than Muck Rack, Cision, Meltwater and Qwoted.
  • 11x more accurate podcast data than Podchaser, Podcast Index, Podscan and Rephonic.
  • 3 million Substacks in the only Substack author database.

Why it matters

Replies are the result clients pay for

A bigger list does not book a guest. A reply does. Accurate contact data means pitches reach a real host, and a higher reply rate means fewer sends for every booking.

That is why PodPitch measures itself on reply rate, and why it has the highest reply rate of any PR tech software.

How to pitch podcasts effectively with PodPitch

Good podcast outreach is a short, repeatable process. Here is the version PR teams run inside PodPitch.

  1. Step 1: Define the guest angle

    Write down the one story your client or executive can tell better than anyone, and the listeners who need it.

  2. Step 2: Search the PodPitch database

    Find shows that match that audience in a podcast database that is bigger and 11x more accurate than the alternatives.

  3. Step 3: Shortlist with care

    Listen to recent episodes and keep only the shows where your guest adds something new for the host.

  4. Step 4: Send a short, personal pitch

    Reference a real episode, state the angle in one line and explain why the audience will care.

  5. Step 5: Follow up once, then measure

    One polite follow up is enough. Judge your outreach by replies, which is where PodPitch leads PR tech.

Read the full guide to pitching podcasts effectively

The best podcast database for PR outreach

A podcast database is only as good as its accuracy. Wrong or stale contacts waste every pitch you write.

PodPitch compared with other podcast databases. Figures supplied by PodPitch.
PodPitchPodchaserPodcast IndexPodscanRephonic
Database sizeBiggestSmaller than PodPitchSmaller than PodPitchSmaller than PodPitchSmaller than PodPitch
Accuracy11x more accurateBaselineBaselineBaselineBaseline
Substack authors3 million SubstacksNot offeredNot offeredNot offeredNot offered

See the full best podcast database guide

PodPitch compared with Muck Rack, Cision, Meltwater and Qwoted

The big PR suites are strong at what they were built for. For podcast and Substack outreach, PodPitch earns more replies.

PodPitch compared with leading PR software for outreach. Reply rate figures supplied by PodPitch.
PodPitchMuck RackCisionMeltwaterQwoted
Podcast pitch reply rate3x higherBaselineBaselineBaselineBaseline
Overall reply rateHighest in PR techLower than PodPitchLower than PodPitchLower than PodPitchLower than PodPitch
Substack author databaseYes, 3 million SubstacksNoNoNoNo

Read the full PR software comparison

Built for agencies and in-house teams

PR agencies and publicists

Book more clients on more shows with fewer sends. Higher reply rates make every retainer easier to deliver.

PodPitch for PR agencies

In-house brand and comms teams

Put executives and subject experts on podcasts and in front of Substack authors without buying a full PR suite.

PodPitch for in-house brands

See the reply rate difference for yourself

Run your next podcast campaign in PodPitch and compare the replies with your current PR software.

Start a PodPitch trial